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General FAQ
What is Google Ads?
Google Ads is Google’s powerful online advertising platform that allows businesses to display their ads on Google Search, YouTube, and partner websites across the internet. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
With Google Ads, you can reach potential customers exactly when they’re searching for products or services like yours. Whether you want to increase website traffic, generate leads, or boost online sales, Google Ads provides tools and data to help you achieve measurable results.
How does Google Ads work?
Google Ads is one of the most effective ways to promote your business online. It gives you instant visibility on the world’s most used search engine and helps you connect with customers who are ready to buy.
Unlike traditional advertising, Google Ads allows precise targeting by location, device, demographics, and interests. You can also track every click and conversion, allowing you to measure your return on investment (ROI) and continually optimize for better results.
Why should I use Google Ads?
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How do I improve my ad performance?
Any business — from startups and local shops to global enterprises — can benefit from Google Ads. It’s flexible, scalable, and suitable for both small and large budgets. Whether you want to drive foot traffic to your physical store, promote an online product, or generate leads for a service, Google Ads offers campaign types tailored to your goals.
